International Strategic Marketing Management of Brands: A Conceptual Study
DOI:
https://doi.org/10.59890/mjst.v3i2.164Abstract
This research aims to analyze global branding strategies in the digital era, focusing on the development of a strong brand, efficient distribution networks, and adaptation to the dynamics of the global market. The primary objective is to explore the key elements of global branding strategies that can enhance a company's competitiveness in the highly competitive global market. The findings indicate that in the digital era, global brands have significant opportunities to increase brand awareness and reach broader markets. The identification of the right target market, the establishment of a universally appealing brand, and effective and consistent communication are key success factors in creating value for companies. Furthermore, the research highlights the importance of brand adaptation to the dynamics of the global market influenced by globalization and digitalization. Optimizing branding strategies through a strong online presence, valuable content, and the utilization of technology and data is crucial to enhancing a company's competitiveness in this digital era
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