BHATT, Yashvi; DAVE, Maharshi; VIDANI, Jignesh. To Study the Role of Brand Loyalty on Gen-Z’s Buying Behaviour of Mobile Phones in Ahmedabad City. International Journal of Global Sustainable Research, [S. l.], v. 3, n. 10, p. 729–748, 2025. DOI: 10.59890/ijgsr.v3i10.85. Disponível em: https://slamultitechpublisher.my.id/index.php/ijgsr/article/view/85. Acesso em: 13 jun. 2026.