The Influence of Service Quality on Customer Satisfaction at Libra Computer Service in Ampana City
DOI:
https://doi.org/10.59890/mjst.v2i7.42Keywords:
Service Quality, Customer Satisfaction, Service Business, SERVQUALAbstract
The purpose of this study is to ascertain how customer satisfaction at the Libra Komputer service center in Ampana City is impacted by service quality. Five SERVQUAL dimensions—tangibles, assurance, responsiveness, empathy, and reliability—are used to gauge the quality of services. The study employs a causal associative strategy in a quantitative manner. Purposive sampling was used to pick 80 responders in total. Multipel linear regression is the data analysis method used with SPSS version 25. The findings demonstrate that customer satisfaction is positively and significantly impacted by service quality. Customer satisfaction increases with the quality of the services rendered. These results give Libra Komputer's management important information to improve service quality and guarantee client loyalty
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