The Influence of Green Trust and Green Product on Repurchase Decisions of Organic Fertilizer (Case Study on Corn Farmers in Tojo Una-Una Regency)
DOI:
https://doi.org/10.59890/mjst.v2i9.69Keywords:
Green Trust, Green Product, Purchasing DecisionAbstract
This study aims to determine the simultaneous and partial effects of the variables green trust and green product on purchase decisions using a quantitative research method. The research data were obtained from questionnaires distributed to 71 respondents, namely corn farmers who had previously purchased organic fertilizer, as the research sample, using Purposive sampling and Accidental sampling methods for data collection. The analysis technique used was multiple linear regression analysis to perform F and t tests with the assistance of the IBM SPSS 25 application. The results of this study indicate that simultaneously, green trust and green product significantly influence the decision to repurchase organic fertilizer. The calculation results using the SPSS program show that the obtained coefficient of determination is 0.456. The results of the calculations using the SPSS program show that the obtained coefficient of determination is 0.456. This means that 45.6% of purchasing decisions are influenced by green trust and green products, while the remaining 54.4% of purchasing decisions are influenced by variables not examined in this study
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