Awareness and Perception of Digital Broadcasting among Broadcast Journalists in Kaduna State
DOI:
https://doi.org/10.59890/ijgsr.v3i6.27Keywords:
Digitisation, Digital Broadcasting, Journalists, Media Organisations, TechnologyAbstract
The purpose of this study was to investigate Kaduna State broadcast journalists' perceptions and awareness of digital broadcasting. The study aims to ascertain whether broadcast journalists are aware of digital broadcasting, whether they consider it a positive development for the broadcast industry, what obstacles they face when it comes to digital broadcasting, and how they perceive solutions to these obstacles in Kaduna State. The Diffusion of Innovation theory and the Technology Acceptance Model served as the study's pillars. Three stations, representing state, federal, and private media organizations in the state, were purposefully chosen from 26 stations in Kaduna State using the survey design. These stations were Liberty Radio & Television, Federal Radio Corporation of Nigeria (FRCNK), and Kaduna State Media Corporation (KSMC). 122 journalists working in the newsrooms of the three stations provided the data. Because there weren't many journalists, the census approach was used. According to the study's findings, journalists are aware of digital broadcasting and its many advantages for the broadcast sector, but with associated difficulties. In order to accommodate journalists who are not aware of the trend and its advantages, it was suggested that the government and all parties involved in the broadcast industry expedite the acquisition of digital equipment in order to make the complete transition and start more awareness-raising campaigns about the shift to digital broadcasting
References
Abioye, L. A. (2016). Harnessing the potential of ICT on practice of broadcast journalism in Nigeria. International Journal of Research in Social Sciences, 6 (12), 170-185.
Agbese, D. (2016). Globalization and mass media in developing countries challenges and prospect, The Guardian Daily Newspaper, pg 68.
Aluechia V.K. (2019). Analogue to digital broadcasting, what are the challenges and implications. Journal of Communication Research. 12(6), 73-85.
Ashong, C. A. & Nwanyanwu, N. C. (2019). Attitude of television journalists in South-South Nigeria to citizen journalism, The Nigerian Journal of Communication (TNJC), 15(2), 1-21.
Dyikuk, J. J. & Chinda, F. E. (2019). Digital terrestrial television: A critical assessment of the adventures and misadventures of Nigeria's digital switch over International Journal of Applied Research and Technology. 6(12), 40- 49.
Ebimini, G.N. (2018). An evaluation of the compliance to digital switchover among residents of South-South. Nigeria Journal of Media and Communication, 2(2), 13-33.
Escor, E. U., Ogri, E. U. & Henshaw, A. A. (2019). Public perception of digital broadcasting in Nigeria: A study of selected broadcast media in Calabar Metropolis. International Journal of Integrative Humanism, 11(2), 1-20.
Eze, O., Orekyeh, E., & Ezeanwu, R. (2017). An Assessment of TV Consumers' Awareness of digital migration process in Enugu metropolis. New Media and Mass Communication, 61(24), 1-10.
Faraz, D. (2021). History and development of digital broadcasting. Journal of Communication Studies.
Hassan, I. W. (2018). Compliance to the digital migration among residents of Northern Nigeria. Journal of Communication Studies, 3(1), 1-17.
Ifeanyichukwu, I. (2018). Digitalisation of the Nigerian broadcasting media, challenges and possibilities, unpublished project work, Enugu State University, Enugu.
Kukowski, K. & Sheenan, K. (2022). Digital Television in the United States. U.S. Journal of Media and Communication. Retrieved 10 17, 2021, from http://eprints.port.ac.us/8546
Lazada. M.Z. & Wong, S. (2022). Digital television in Japan. International Journal of Coummunication Technology.
Leke D. (2019). Digital television migration in Nigeria: An assessment. Markudi Journal of Communication Research. 11(2), 1-20.
Morris, M. & Ogan, C. (2016). The internet as mass medium. Journal of Communication, 46(1), 39 – 50.
National Broadcasting Commission (2020). Press conference on Nigeria's digital switch over. June 16. Sheraton Hotel, Lagos. Retrieved from: www.nbc.gov.ng/posts/press-conference-on-nigerias-digital-switch-over-79D4C5FD-E6EE-B580-99E2-9320A127734A
Njoku, H. I. (2019). Awareness and compliance to digital broadcasting among residents of South South Nigeria. Journal of Information and Communication Studies, 9(2).12-37.
Nwanu, C. (2022). Transition from analogue to digital broadcasting. Journal of Communication. https://en.m.wikipedia.org>wiki
Nwaozor, F. (2021) Introduction to digital switch over in Nigeria: A summary. Retrieved from https://www.tekedia.com/on-nigeria’s-journey-to-digital-switch-over/
Obijiofor, I. (2017). New technologies and journalism practice in Nigeria and Ghana. Asian Pacific Media Educator. pg 14, 36-56
Obot, C. & Inwang, I. (2017). Awareness of and preparedness for digital broadcasting among communication practitioners and educators in Uyo. Athens Journal of Mass Media and Communications, 107-130.
Olawale D. (2012). NBC set Nigeria to move to digital broadcasting by June 2015, http://www.opendoorloan.co.uk
Omale, G. E., Ekhaerafo, D. O. & Essien, C. F. (2018). Digital terrestrial transmission failure in Nigeria: Implications for sustainable development. International Conference on Information and Communication Technology and Its Applications, 151-157.
Onuh O.E (2019). The challenges of digital television broadcasting in Nigeria. Journal of Communication Research. www.markudijournal.wordpress.com.
Orlu, H. C. (2019). An exploration of the benefits of migration to digital broadcasting. Global Journal of Arts, Humanities and Social Sciences, 5(6), 1-5.
Oyedele, O. J. (2019). Ibadan television stations' readiness for digital transition. Journal of Language, Technology and Entrepreneurship in Africa, 10(1), 204-217.
Oyedokun, D. M. & Oladesu, A. O. (2022). Assessing the application of information and communication technologies in the Nigerian broadcast industry: benefits and challenges, Hmlyan Jr Eco Bus Mgn; 3(2) 145-153.
Oyedokun, D. M., Molindo, W. A. & Ajayi, M. P. (2022). Analogue to digital broadcast switchover: an inquiry into the progress, challenges, and benefits of digitising the Nigerian broadcast sector. Nasarawa Journal of Multimedia and Communication Studies (NJMCS) 4(2), 1-24.
Paulussen, S. & Ugille P. (2018). User generated content in the newsroom: professional and organizational constraints on participatory journalism; Westminster Papers in Communication and Culture, 5(2), 24 – 41.
Rauf G., & Nancy N. O. (2017). The challenges of digitization on the broadcasting media in Nigeria. Arabian Journal of Business and Management Review (Oman Chapter). 3(5), 88.
Severin, W. J. & Tankard, J. W. (2016). Communication theories: origins, methods, and uses in mass media (5th Edition). New York: Longman.
Singer, J. & Vujnovic, M. (2018). Participatory journalism practice in the media and beyond: an international comparative study of initiative in online newspapers, Journalism Practice, 2(3), 326-342.
Suarez, C., R. (2017). The migration towards digital terrestrial television: challenges for public policy and public broadcasters. Observatorio Journal. 1, 185-203.
Ugwu, M. (2018). the benefits of transition from analogue to digital broadcasting in Nigeria. Journal of Communication Research, 5(2), 24 – 41.
Wale O. (2018). The new broadcasting ethos and motivations for interactive technology use in a Nigerian radio station, Networking Knowledge 8(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Desmond Onyemechi Okocha, Hannatu Wyorkson
This work is licensed under a Creative Commons Attribution 4.0 International License.
