Communicating the Science of Audiovisual Production in a Challenging Digital Media Ecosystem: Federal University Otuoke Perspective

Abstract

The digital media ecosystem is rapidly evolving, presenting significant challenges for effectively communicating the complex science underpinning audiovisual production. This study focuses on Federal University Otuoke, Bayelsa State, Nigeria, to examine how this scientific foundation is being conveyed within its audiovisual production programmes. The study adopted the constructivist learning theory, Digital Generative Multimedia Tool Theory (DGMTT), and the Technology Acceptance Model (TAM) to examine how students build knowledge and their perceptions of technology’s role in audiovisual production. A mixed-methods approach was employed, utilizing a survey alongside Key Informant Interviews (KII) Findings revealed among others, a reliance on practical, hands-on training with limited explicit instruction on the scientific principles. Challenges identified include insufficient resources, large class sizes, and a perceived disconnect between theoretical concepts and practical application Current practices at Federal University Otuoke demonstrate a need for greater emphasis on integrating scientific principles into the curriculum for communication and media studies in the University. This study provides a localized perspective on the challenges of communicating audiovisual science within a Nigerian university context, contributing to a broader understanding of pedagogical approaches in developing countries. The research recommends curriculum revisions to explicitly incorporate scientific concepts, investment in updated audiovisual laboratory equipment, establishment of Faculty of Communication and Media Studies in Federal University Otuoke, and professional development opportunities for the faculty of Humanities of the University to enhance their understanding and teaching of these principles