The Influence of FOMO (Fear of Missing Out), Financial Literacy, Trust and Ease of Use on the use of Paylater Service by Millenials Generation Through Mediating Consumer Satisfaction in Banjarmasin
DOI:
https://doi.org/10.59890/ijgsr.v3i5.6Keywords:
Fear of Missing Out, Financial Literacy, Trust, Ease of Use, Consumer Satisfaction, Use of Paylater ServiceAbstract
Technology and digitalization bring changes in business including digital financial services that drive increased use of paylater services among Millenial Generation. This research aims to investigate the influence of Fear of Missing Out, Financial Literacy, Trust and Ease of Use on the use of paylater services by Millenial Generation with consumer satisfaction as a mediating variable. The sample collection method in this study uses a non-probability sampling approach and purposive sampling technique with 210 respondent. The data was then processed using the SEM Analysis technique with SmartPLS version 4 software. The results showed that FOMO, Financial Literacy, Trust, Ease of Use significant positive on consumer satisfaction. FOMO, Financial Literacy, Trust, Ease of Use significant positive on consumer satisfaction. FOMO, Financial Literacy, Ease of Use and consumer satisfaction has significant positive on use of paylater service but Trust had no effect on use of paylater service.nsumer satisfaction has a significant positive effect on the use of pay later services
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