Influence of Information and Communication Technology (ICT) Broadcasting at the Nigerian Television Authority (NTA)
DOI:
https://doi.org/10.59890/ijgsr.v3i4.8Keywords:
ICT, Broadcasting, NTA Owerri, Audience Reach, Content Delivery, Operational EfficiencyAbstract
This study examined the Influence of Information and Communication Technology (ICT) broadcasting at the Nigerian Television Authority (NTA) Owerri. The main objective was to assess how ICT has impacted various aspects of broadcasting operations. Specific objectives included examining ICT integration, effects on audience reach and content delivery, improvements in broadcasting practices, and overall enhancement of operations. The study utilized primary data collected through a structured questionnaire administered to 100 staff members across different departments at NTA Owerri. Findings revealed positive ICT integration in daily operations, significant improvements in audience reach and content delivery, enhanced broadcasting practices particularly in research and fact-checking, and increased operational efficiency in content editing and post-production. However, challenges were identified in infrastructure reliability, technical support and the full realization of ICT’s potential in enhancing broadcasting quality and professionalism. The study concluded that while ICT has significantly influenced broadcasting at NTA Owerri, a more holistic approach to integration is needed. It is recommended that NTA Owerri invest in upgrading ICT infrastructure and provide comprehensive staff training to maximize the benefits of ICT in broadcasting
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Copyright (c) 2025 Urenna Chidinma Okamgba, Okwuagwu Fideltin Nwaorisara, Micheal Chael Ayang Nzan-Ayang
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